When I first created my Instagram account, I used it to measure social media strategies and trends so that I would eventually be able to work as a digital marketing specialist.
In the beginning, everything I posted – the good, the bad, and the random was used to measure how people react and engage on social media. I tried different types of posts on different days and times, and then recorded the results in an excel spreadsheet.
While the results were not groundbreaking, I was able to pinpoint some definite actions that led to an increase in “likes”…
1. Quality Photos
You don’t have to be a professional photographer to take quality photos. I won’t go into technical details today but when you take a picture, think about what other people will think and feel when they see it. Is it too blurry? Is it something they can relate to? Would you like the picture if someone else had taken it?
2. Commenting On Other Accounts
Leaving a comment on other people’s photos almost always leads them back to your account. Many users will leave generic comments such as “great shot!” but leaving a genuine comment that relates to the photo is much more effective.
When your account is set to public, hashtags allow you to reach an audience that isn’t already following you. When you add a hashtag, your post is then grouped with every other photo with that same tag. So if I am dreaming about going to the beach, I will get lost in the #beach group and will like a bunch of strangers’ photos. Is that weird? I know I’m not the only one who does this.
Another great thing about hashtags is that if a person or company is trying to find an instragrammer in their niche, they might look through a specific # such as the #ootd or #travelblogger categories. This is how many companies will find bloggers and instragrammers to work with, so if you are looking for sponsors, definitely brush up on your hashtag game.
Do you have any other tips? Leave them in the comments!